Privacy Policy

Last Updated: August 6, 2026  |  Effective Date: August 6, 2026

1. Introduction

Welcome to CradleCheck ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.cradlecheck.com (the "Site").

By accessing or using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Subscribe to our newsletter
• Submit a contact form or inquiry
• Leave comments on articles or product reviews
• Participate in surveys, contests, or promotions
• Contact us via email

This information may include your name, email address, and any other details you choose to share.

2.2 Information Automatically Collected

When you visit our Site, certain information is automatically collected, including:

• Log Data: Your IP address, browser type, operating system, referring/exit pages, date/time stamps, and clickstream data.
• Device Information: The type of device you use, unique device identifiers, and mobile network information.
• Usage Data: Pages visited, time spent on pages, links clicked, and navigation patterns.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience (see Section 5 for details).

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Analytics Providers: Google Analytics provides aggregated data about Site traffic and usage.
• Advertising Partners: Google AdSense and affiliate networks may share data about ad performance.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Operate and Maintain Our Site: Ensuring the Site functions properly, diagnosing technical issues, and improving performance.
• To Improve User Experience: Understanding how visitors interact with our content so we can create more helpful baby gear guides, nursery tips, and parenting resources.
• To Communicate With You: Responding to inquiries, sending newsletters (with your consent), and providing customer support.
• To Display Relevant Advertisements: Google AdSense and affiliate links allow us to keep CradleCheck free for all users. We may use cookies to show ads relevant to your interests.
• To Analyze and Measure Performance: Tracking affiliate link clicks and ad performance to understand which products and content resonate with our audience.
• To Comply with Legal Obligations: Responding to legal requests, enforcing our policies, and protecting our rights and the rights of others.

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you interact with content, and deliver personalized advertising.

4.2 Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics). These track metrics like page views, time on site, and traffic sources.
• Advertising Cookies: Used by Google AdSense and affiliate networks to show relevant ads and track conversions. These may be set by third parties.
• Functional Cookies: Remember your preferences, such as cookie consent choices.

4.3 Managing Cookies

You can control and manage cookies in several ways:

• Browser Settings: Most browsers allow you to block or delete cookies through their settings. Note that disabling cookies may affect Site functionality.
• Our Cookie Banner: When you first visit CradleCheck, you can accept or decline non-essential cookies via the banner at the bottom of the page.
• Opt-Out Tools: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For interest-based advertising, visit AboutAds.info or Your Online Choices (EU users).

5. Third-Party Services and Affiliate Disclosure

5.1 Affiliate Links

CradleCheck participates in affiliate marketing programs, including the Amazon Services LLC Associates Program. When you click on an affiliate link and make a purchase, we may earn a small commission at no additional cost to you. This helps support our Site and allows us to continue creating free, high-quality content.

5.2 Third-Party Services Used

• Google Analytics: Tracks and reports website traffic. Google's Privacy Policy
• Google AdSense: Displays advertisements based on your interests and browsing history. How Google Uses Cookies in Advertising
• Amazon Associates: Tracks affiliate link clicks and purchases. Amazon Privacy Notice

These third parties have their own privacy policies governing how they collect and use your data. We encourage you to review them.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share data in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in operating our Site (e.g., analytics, hosting), provided they agree to keep information confidential.
• Legal Requirements: When required by law, subpoena, or governmental request, or to protect our legal rights.
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business.
• Aggregated Data: We may share non-personally identifiable, aggregated data (e.g., total page views) with partners.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Analytics data may be retained indefinitely in an aggregated and anonymized form. Cookie data retention periods vary by type—refer to Section 4 or your browser settings for details.

8. Data Security

We implement reasonable technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:

• SSL/TLS encryption for data transmitted between your browser and our servers
• Regular security reviews and updates
• Limited access to personal data by authorized personnel only

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

Our Site is intended for parents and adults seeking information about baby gear, maternity products, and parenting. We do not knowingly collect personal information from children under 13 years of age. If you believe a child under 13 has provided us with personal data, please contact us immediately, and we will take steps to delete such information.

10. Your Privacy Rights

10.1 Rights for All Users

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, subject to legal obligations.
• Opt-Out: Unsubscribe from marketing emails or decline non-essential cookies.
• Data Portability: Request a copy of your data in a structured, machine-readable format.

10.2 GDPR Rights (EU/EEA Users)

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including:

• The right to object to processing of your personal data
• The right to restrict processing
• The right to withdraw consent at any time
• The right to lodge a complaint with a supervisory authority

Our legal basis for processing your data includes consent (e.g., cookies, newsletter) and legitimate interest (e.g., analytics, Site improvement).

10.3 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to request deletion of personal information
• The right to opt out of the "sale" of personal information (Note: we do not sell personal data)
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the information in Section 13.

11. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals. However, you can manage cookie preferences through our cookie banner or your browser settings as described in Section 4.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on this page
• Provide a notice on our homepage for material changes

We encourage you to review this Privacy Policy periodically. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Your Consent

By using our Site, you consent to our Privacy Policy and agree to its terms. If you do not agree, please discontinue use of CradleCheck immediately.